Britney to advertise For Budweiser Later This Year
Budweiser signed pop singer Britney Spears to a multi-year endorsement deal for its flagship brand. The first TV spot featuring the pop star will air during the third quarter of 2004. Spears, 22, will also appear on Budweiser displays and take part in consumer promotions such as ticket giveaways. Additionally, the beer giant will cosponsor her world tour now in progress.Terms of the agreement were not disclosed. "Brand Budweiser wants to connect with young adults. The best way to do that is through music," said Dave Burwick, Budweiser North America's vp-marketing for carbonated alcoholic beverages. "She's the one icon that really has broad appeal and, more importantly, is strong with hip young adults." Some parents have expressed outrage about the endorsement. "What message is she sending to kids everywhere?" said Julie Barnes whose 12 year old daughter is a fan of the artist.
</span>
i do agree about the parents going overboard though
Nevermind the "black radio hosts" getting her dropped. Once the news of Britney Spears endorsing Budweiser Beer makes it global, she'll throw another string of letters across her shoulder that spell S.H.A.M.E.
j/k