NEW YORK (AP) -- Mary J. Blige and Lil' Kim, known for success on the music charts, have broken a new record by helping the M.A.C.
AIDS Fund raise $4 million for people suffering from HIV and AIDS in just one year. This pushes the total the fund has raised since its 1994 inception to almost $20 million, according to John Demsey, president of M.A.C.
The M.A.C. AIDS Fund supports more that 400 AIDS-related organizations.
Blige and Lil' Kim star in M.A.C. Cosmetics' Viva Glam III fund-raising and advertising campaign. The entire campaign is built around a plum-brown lipstick.
M.A.C. recently re-signed both singers for the next phase of the initiative. The new ad visual will appear in M.A.C. store windows in April.
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