NEW YORK (AP)- Once again, a Madonna video has run afoul of MTV censors - this time, because of violence, not sexual content.
MTV and sister station VH1 will only air the pop superstar's new video once. 'What It Feels Like for a Girl' will be shown Tuesday at 11:30 p.m. EST, on both stations, after a news segment about it.
'MTV and VH1 feel that the Madonna video is newsworthy and can be seen with
proper context,' a network representative speaking on condition of anonymity said Friday.
She refused to detail what made the video inappropriate for multiple viewings.
Liz Rosenberg, Madonna's spokeswoman, said she believed the networks could change their mind.
'We would like VH1 and MTV to make a very strong commitment to playing this video,' Rosenberg told The Associated Press. 'There are many other possibilities that we can explore but our first choice has always been for VH1 and MTV to play this video, and more than once.'
The networks said the decision was final.
The video, directed by Madonna's husband, Guy Ritchie, is about an angry woman who goes on a crime spree. Rosenberg described the main character as a woman acting out a fantasy.
In 1990, MTV refused to air 'Justify My Love' because of its sexual content. And in 1992 it decided to show 'Erotica' only in the wee hours of the morning.
Rosenberg said if MTV and VH1 don't agree to replay the video, Madonna would seek to have it aired elsewhere. She said AOL has already agreed to make it available on the Internet.
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