Enrique's Doritos Salsa Commercial Boosted Sales

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Postby suzieQ » Sat Feb 15, 2003 12:14 pm

Enrique's Doritos Salsa Commercial Boosted Sales
source: Reuters

Dana Carvey, Tony Hawk in Frito-Lay Spots

Wed February 12, 2003 03:32 PM ET
PURCHASE, N.Y. (Reuters) - Frito-Lay hopes consumers find new commercials featuring actor Dana Carvey and skateboard star Tony Hawk as entertaining as they found a Doritos Salsa ad with singer Enrique Iglesias, which boosted chip sales late last year.
Frito-Lay North America, the most profitable unit of PepsiCo Inc., on Wednesday unveiled the two new spots to analysts and investors at PepsiCo's Purchase, New York headquarters.

The company also said new products coming out this year will include natural versions of chips such as Lay's.

Analysts said ahead of the meeting that a key point would be for the company to reassure investors that Frito-Lay is still a growth engine. The company last week added a focus on salty snacks at Frito-Lay and while it posted growth, results trailed some expectations.

Carvey, known to many for his portrayal of characters such as the Church Lady on Saturday Night Live, will promote the company's new Lay's Stax brand, John Compton, president of Frito-Lay's new salty division, said during a presentation. The product, a competitor to Procter & Gamble Co.'s Pringles potato crisps, is due out later this year.

Hawk will appear in a commercial for Go Snacks, which are portable plastic containers filled with miniature versions of some Frito-Lay snacks such as Rold Gold pretzels.

Shares of PepsiCo were up 23 cents at $38.62 in afternoon trading on the New York Stock Exchange.

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